Clutch Luxe is a purse rental company with a mission to make luxury fashion attainable and sustainable. With a unique collection of statement purses available for rent, Clutch Luxe empowers women to feel excited and confident in how they carry themselves through unique, high-quality pieces at responsible price points.
For this project, I developed a brand identity for Clutch Luxe that aims to evoke the feeling of spending the night out with a statement purse: exciting, dramatic, and bold. The brand guide is 33 pages and includes details such as proper logo usage, color palette, typography, art direction, and tone of voice. The Clutch Luxe website is built on Shopify and optimized for conversion, drawing visitors in with captivating imagery, dynamic scroll experience. Photography by Lindsay Elliott.
Clutch Luxe
Web Design, Branding, Art Direction