








Rituil is a lifestyle brand creating Earth-conscious meditation and yoga pieces designed for interior sanctuaries. Led by the intention of creating interior sanctuaries with sustainable materials, Rituil empowers its community to experience mindfulness.
For this project, I worked with Good Commerce to design and develop Rituil’s new Shopify website, highlighting the quiet mindfulness the brand embodies and showcasing their new suite of products with an emphasis on storytelling.
In addition, I executed Rituil’s logo design and typography. The font pairing I selected for Rituil draws on dualities: traditional yet contemporary, minimalist yet expressive, graceful yet strong. I set Rituil's headline font, FAM Aime, to create breathing room while maintaining legibility. Selected for its delicate bracketed serifs and contrasting stroke-weights, FAM Aime evokes a sense of legacy. The body font, Cosmica, complements FAM Aime with its rounded sans-serif forms and highly-legible sentence case application. Cosmica is simultaneously original yet familiar and inviting.
Rituil
Web Design, Logo Design